Newspaper market insight from a recent study conducted by Coda Ventures, found that more than eight out of 10 S.C. adults rely on print or digital newspapers for news and information.
More than half of S.C. adults use newspaper advertising to make important buying decisions.
Coda is an ROI-driven research and consulting firm that quantifies total audience footprint across all of media platforms – print, web, social, apps, video and email newsletters. Its expertise includes a team of newspaper industry experts, the latest survey technology, and a track record of turning marketing and media research into revenue.
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